SpringTab on Neil Patel’s consumer psychology guide

#Business intelligence

Did we mention how much we respect Neil Patel? This week we read the first chapter of his guide to consumer psychology. uts a personalization company, we have to understand what users want and as enthusiastic persons, many of us are keen to know a more about psychology. The guide is a very comprehensive one and it really helps marketers understand what consumers want. It is very up-to-date and Neil does not sugarcoat. We could not agree more with his intro:

“It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.

More so than ever before, marketing today is about consumer empowerment. This chapter explains why.”

Today’s customer according to Neil Patel

The biggest difference between yesterday’s and today’s customer is that the latter is informed. She has vast resources to evaluate opportunities before making the decision to buy. So what brands have to do is take advantage of this trend and make available all information their customers want. Neil suggests two ways. On the one, hand, brands should push the information at the right part of the conversion funnel. On the other, they should make information available where customers want it. One thing is constant: consumers look for value, we want to be entertained, we crave opportunities for brain breaks, and we love brands that can make us laugh.”

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SpringTab gives customers what they need!

According to Neil, today’s customers care about these things:

  • Personal gain
  • Delight
  • Social Influence
  • “You”
  • Familiarity
  • Trust and Safety

As a personalization company, SpringTab provides tailored answers to questions customers ask, and it does this automatically. In particular, we can answer questions such as these:

What’s in it for me?

Leveraging detailed psychographic profiles, SpringTab can identify what the user would want from the offer of the brand. It can automatically offer the latest ski offers for whoever likes Blizzard or Atomic. It can identify which Furla bag fits the user, or help make a wish using the Sziget app.

What would my best friend think of this?

SpringTab suggests friends you can invite for promotions and it can remind the users on significant events or posts that received many likes.

Does this company understand me?

We think this one is crucial. Consumers want brands to resonate with them and expect them to already know what they want. With SpringTab, this is possible! Using its analytics platform, brands can sub-target their fans and use personalized message for every single user.

SpringTab needs your feedback!

Memory-of-Inspector-Insight

Reach out to us at hi@springtab.com and let us know what you think about this post and Neil Patel’s work. We are happy to chat and shape the future of the internet together.

by Péter Szántó
on Thursday, May 21, 2015

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