I would like to show you what I believe is the best way to on board the user.
Let’s say you have an e-commerce website or a news site where you want people to subscribe to get more information about them and reach them on your owned media channel.
You’ll need to provide them an incentive, and you’ll need to find the best way for them to interact with you.
If you use social log-ins on your site, you can make registrations and subscriptions more convenient for your visitors, and gain access to valuable information about their preferences.
The popular booking site RevNgo.com developed a great on-boarding process with Facebook’s Single Sign On. I’m going to introduce the company’s solution to you, as I believe it could both convince visitors to try this new opportunity and provide a seamless experience for them.
The inner circle
You can find the registration box on the upper right hand of the site. The incentive is simple and clear:
– Join the inner circle! You can view our secret offers! It is accessible on all your devices! Log in with Facebook!
Now, this is the point that I want to make. The site doesn’t emphasize email, it emphasizes log-in with Facebook.
What will happen if you do that? You can see the answer once you move your mouse above the Facebook button:
– Only 2 clicks. We won’t post anything on your wall. We will only use your information to fill the form.
At the bottom of the page the site has another incentive.
– Join our 1 057 872 newsletter subscribers! Be the first to learn about our special offers. Special offers and limited offers with 30-60% discount.
Here it’s not log in with Facebook, it’s filled with Facebook. The site just uses the information to fill out a form.
If you click on the blue Facebook button, a pop-up will inform you that RevNgo will access your email address, friends list, current city, and public profile.
Only the access to your profile is required for the registration; if you click on the edit, you can deny access to the other data sources. So you don’t have to give them your friends list, if you don’t want to.
It takes about three clicks to subscribe or register at RevNgo.com. You don’t need to enter your email address, or come up with a new password, or remember one that you probably use too often.
Once you click OK inside the pop-up window, the company will send an email to your in-box with a link to verify that it was you who tried to register. Then, all you have to do is click on that link to finalize the process.
One thing is missing…
I’ve analyzed hundreds, if not thousands of pages using Facebook Login, and this is the best I’ve seen. There’s one thing I would add though.
I’d ask permission from the visitors to access their likes on Facebook. This information can help website owners create personalized offers and display the most relevant content for their visitors.
We always suggest our clients use Facebook data with the on-site activity, and combine these two data sources. If you can find out what people like on Facebook, what their digital footprint is, with the proper algorithms, you’ll be able to show the best and most relevant offers to them!
The first step on that path is to use Facebook Login the right way. And as RevNgo’s example has shown, it’s possible to create a fluid process and great user experience for that.