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#Cool stuff #CRO

Conversion rate optimization tips for starters

The goal of conversion rate optimization is to improve the performance of your website. In this post we will walk you through this process, give you some tips on how to get started, and hopefully in the end will be able to convince you about the merits of trying it.

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#Personalization

Personalization in e-commerce

Personalization is used in many fields of online marketing, but the underlying idea is the same: collect as much information about a potential customer as possible, and use this knowledge to create content that is tailored to him or her.

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#Personalization

Personalization Companies

Personalization used to be the privilege of internet giants with enough resources to employ hundreds of engineers. This is no longer the case. More and more companies offer affordable personalization solutions for smaller firms too. With this list, we’d like to help you find the ones that could help the most for your business.

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#Cool stuff

An interview with Rand Fishkin of Moz

Rand Fishkin is one of the most influential people in the SEO industry. He is the founder of Moz, the leading marketing software company in this field. We had a chance to ask him about content personalization after his speech at the Business of Software conference in Dublin.

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#Business intelligence

Social Business Intelligence Best Practices With SpringTab

You know exactly how much money you spent on advertisements, and how many products your site sold. What you don't know is why your users chose a certain service or product and not another one. Who are the people behind those numbers? With SpringTab, we aim to give you this information.

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#Personalization

The Definition of Personalization in ECommerce

Personalization is one of the trending topics these days. Everyone knows and uses this word, and some marketers are also able to personalize content efficiently. But what is the exact definition of personalization?

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#Personalization

Personalization Trends to watch in 2016

Are you familiar with the problem of not having enough customers? Why are the visitors to your site never coming back? Have you ever thought about this problem? This article examines the largest problems content providers and e-commerce sites must face.

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#Business intelligence

7 Business Intelligence Blogs You Should Follow

There’s a vast amount of information available online about business intelligence. For this post, we selected seven blogs, that can help you if you would like to know more about BI. The blogs we listed cover a wide range of related topics from research analysis to data visualization.

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#Personalization

Website Personalization Best Practices

A high percentage of the popular web services and many smaller sites change their content according to the different needs of their visitors. We collected some well-known examples of on-site personalization, that could help you decide, how much your site could gain from displaying altered versions to its users.

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#Personalization

Essential Tips For Writing Personalized Emails

Understanding the preferences of your subscribers and talking to them directly can make your newsletters highly effective. In this post we will show you how to collect more information about the different groups of your readers and create email campaigns, that are tailored to them.

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#Personalization

Personalization in Marketing: The Possibilities are Endless

The evolution of tools that analyze the digital footprint of visitors provides an enormous opportunity for marketers to increase the relevancy of their ads and create more engaging content. In this post series we will introduce the most popular forms of personalization in marketing, and give some practical advice on how to apply them.

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#Business intelligence

Pareto Principle in Conversion Rate Optimization

The 80 20 Rule states that for many events, roughly 80% of the effects come from 20% of the causes. It might sound strange but if you follow our guide you can harvest more from your loyal customers and maximize CRO results.

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#Cool stuff

Season Greetings!

We would like to wish Happy Holidays to you, your family and team! A lot of things went down the road […]

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#Cool stuff

SpringTab and Indonesia

I am writing this post from Bogor, a “small” (in Indonesian terms, because it has well over 1 million inhabitants) […]

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