Magento user’s guide to e-commerce personalization
Personalization is the way to increase the conversion rate of your webshop. The industry standard rate is between 2 and 4%, so every little lift in this causes a large revenue change.
Personalization tailors the web to the customers’ needs, and with the help of social analytics, you can create more relevant offers to your visitors, increasing retention.
From this PDF you can learn how to:
-increase mobile buyer conversion rate easily
-decrease cart abandonment
-spend your ad budget on the people who actually buy