SpringTab Blog

Regular posts about business intelligence, content personalization, and conversion rate optimization. The official blog of SpringTab.com

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#Personalization

Website Personalization Best Practices

A high percentage of the popular web services and many smaller sites change their content according to the different needs of their visitors. We collected some well-known examples of on-site personalization, that could help you decide, how much your site could gain from displaying altered versions to its users.

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#Personalization

Essential Tips For Writing Personalized Emails

Understanding the preferences of your subscribers and talking to them directly can make your newsletters highly effective. In this post we will show you how to collect more information about the different groups of your readers and create email campaigns, that are tailored to them.

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#Personalization

Personalization in Marketing: The Possibilities are Endless

The evolution of tools that analyze the digital footprint of visitors provides an enormous opportunity for marketers to increase the relevancy of their ads and create more engaging content. In this post series we will introduce the most popular forms of personalization in marketing, and give some practical advice on how to apply them.

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