SpringTab Blog

Regular posts about business intelligence, content personalization, and conversion rate optimization. The official blog of SpringTab.com

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#Personalization

The Most Confident Fan: A Glimpse into the Future of Personalized Marketing

In a recent social media campaign, Havas Cognitive analyzed a massive amount of Facebook and Twitter posts with IBM's supercomputer to determine the confidence level of football fans. The technology could be used in other areas of marketing as well, and help to create campaigns that are better tailored to individual consumers.

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#Personalization

Personalization examples

You can find examples of personalization in almost any kind of website. With this large collection, we would like to help you find the ones that are the most relevant to you.

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#Personalization

Personalization Examples in Publishing

Can online publishers personalize the news? Will this help them to convince people to stay on their site a bit longer before they head back to Facebook? How readers react to the changes? Will the personalization of the news strengthen the filter bubble effect? In our new post we examine these questions, and introduce several great examples of content personalization.

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Personalization in e-commerce examples

There are plenty of great examples for personalization in e-commerce. In this post, we are going to show you seven methods that large e-commerce sites apply to help users find products that they are potentially interested in and more likely to buy.

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Personalization in e-commerce

Personalization is used in many fields of online marketing, but the underlying idea is the same: collect as much information about a potential customer as possible, and use this knowledge to create content that is tailored to him or her.

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Personalization Companies

Personalization used to be the privilege of internet giants with enough resources to employ hundreds of engineers. This is no longer the case. More and more companies offer affordable personalization solutions for smaller firms too. With this list, we’d like to help you find the ones that could help the most for your business.

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The Definition of Personalization in ECommerce

Personalization is one of the trending topics these days. Everyone knows and uses this word, and some marketers are also able to personalize content efficiently. But what is the exact definition of personalization?

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Personalization Trends to watch in 2016

Are you familiar with the problem of not having enough customers? Why are the visitors to your site never coming back? Have you ever thought about this problem? This article examines the largest problems content providers and e-commerce sites must face.

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