SpringTab Blog

Regular posts about business intelligence, content personalization, and conversion rate optimization. The official blog of SpringTab.com

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#Business intelligence #Cool stuff

How Data Can Help You Succeed With Content Marketing

Melanie Deziel is one of the world’s leading experts on native advertising, who has composed branded content for both The New York Times and The Huffington Post. In a Skype interview, we asked her about the different ways analyzing your audience's behavior and preferences can help you to create truly outstanding content.

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#Cool stuff #CRO

Conversion rate optimization tips for starters

The goal of conversion rate optimization is to improve the performance of your website. In this post we will walk you through this process, give you some tips on how to get started, and hopefully in the end will be able to convince you about the merits of trying it.

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#Cool stuff

An interview with Rand Fishkin of Moz

Rand Fishkin is one of the most influential people in the SEO industry. He is the founder of Moz, the leading marketing software company in this field. We had a chance to ask him about content personalization after his speech at the Business of Software conference in Dublin.

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#Cool stuff

Season Greetings!

We would like to wish Happy Holidays to you, your family and team! A lot of things went down the road […]

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#Cool stuff

SpringTab and Indonesia

I am writing this post from Bogor, a “small” (in Indonesian terms, because it has well over 1 million inhabitants) […]

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