SpringTab Blog

Regular posts about business intelligence, content personalization, and conversion rate optimization. The official blog of SpringTab.com

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How Data Can Help You Succeed With Content Marketing

Melanie Deziel is one of the world’s leading experts on native advertising, who has composed branded content for both The New York Times and The Huffington Post. In a Skype interview, we asked her about the different ways analyzing your audience's behavior and preferences can help you to create truly outstanding content.

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The Three Layers of Data

You analyze your visitors' behavior. You follow their journey, keep track of their purchases and identify them when they register on your site. But there is a third layer of data. A layer that can inform you about the personal motivations behind these actions.

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Social Business Intelligence Best Practices With SpringTab

You know exactly how much money you spent on advertisements, and how many products your site sold. What you don't know is why your users chose a certain service or product and not another one. Who are the people behind those numbers? With SpringTab, we aim to give you this information.

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7 Business Intelligence Blogs You Should Follow

There’s a vast amount of information available online about business intelligence. For this post, we selected seven blogs, that can help you if you would like to know more about BI. The blogs we listed cover a wide range of related topics from research analysis to data visualization.

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Pareto Principle in Conversion Rate Optimization

The 80 20 Rule states that for many events, roughly 80% of the effects come from 20% of the causes. It might sound strange but if you follow our guide you can harvest more from your loyal customers and maximize CRO results.

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