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#Personalization

The Most Confident Fan: A Glimpse into the Future of Personalized Marketing

In a recent social media campaign, Havas Cognitive analyzed a massive amount of Facebook and Twitter posts with IBM's supercomputer to determine the confidence level of football fans. The technology could be used in other areas of marketing as well, and help to create campaigns that are better tailored to individual consumers.

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#Business intelligence #Cool stuff

How Data Can Help You Succeed With Content Marketing

Melanie Deziel is one of the world’s leading experts on native advertising, who has composed branded content for both The New York Times and The Huffington Post. In a Skype interview, we asked her about the different ways analyzing your audience's behavior and preferences can help you to create truly outstanding content.

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#Business intelligence

The Three Layers of Data

You analyze your visitors' behavior. You follow their journey, keep track of their purchases and identify them when they register on your site. But there is a third layer of data. A layer that can inform you about the personal motivations behind these actions.

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#Personalization

Personalization examples

You can find examples of personalization in almost any kind of website. With this large collection, we would like to help you find the ones that are the most relevant to you.

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#Personalization

Personalization Examples in Publishing

Can online publishers personalize the news? Will this help them to convince people to stay on their site a bit longer before they head back to Facebook? How readers react to the changes? Will the personalization of the news strengthen the filter bubble effect? In our new post we examine these questions, and introduce several great examples of content personalization.

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#Personalization

Personalization in e-commerce examples

There are plenty of great examples for personalization in e-commerce. In this post, we are going to show you seven methods that large e-commerce sites apply to help users find products that they are potentially interested in and more likely to buy.

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